It’s Valentine’s weekend and, as we all know, nothing screams undying love like a post on conversion rates.
For the past couple of weeks, I have been doing some work experience at a digital marketing and web design agency.
Everyone who works at the agency is very smart and this is reflected in the sheer mass of technical terms and abbreviations that they use their everyday speech.
I therefore found the first few days of my placement quite confusing.
In the past, I have never been massively keen on abbreviations.
However, during my first week, I found myself using them much more frequently than I normally would in a slightly desperate attempt to fit in.
Luckily, the team are being very patient with me and I am gradually beginning to wrap my head around the technical slang.
One of the team’s favourite items of abbreviated lingo is ‘CRO’.
CRO stands for Conversion Rate Optimisation.
The conversion rate is the percentage of people that visit a website who also end up ‘converting’ – whether that be by buying the product or service that the site advertises or subscribing to a blog.
I initially found the whole idea of conversion rates a bit confusing but I have managed to reason it to myself by thinking about the dark side of the force.
Now, there are several optimisation techniques that you can implement in order to increase conversion rates.
However, I don’t have a clue what they are yet.
As far as I can make out, an important part of the process is to ensure that your site clearly communicates exactly what it is that it is offering a user in a way that convinces them to develop enough trust in you to convert.
I have tactically placed this image above the follow button on my blog’s homepage.
You may have noticed that I have incorporated the word ‘promise’ into the image.
This is because it is a commonly accepted fact of life that when a person uses the word ‘promise’, you can absolutely 100% trust them…
I am aware that the title of this post suggests that it is educational in nature.
However, I’m not sure if we’ve actually learnt anything aside from the fact that I can draw an alright picture of Darth Vader.
If you are looking for something that will genuinely help you to increase your conversion rates, I would suggest reading this article – although I can’t say for sure if it’s any good because, as we have already established, I don’t actually know a massive amount about online marketing.