How To Increase Your Conversion Rates – I’d Tell You But I’m Not Really Sure Myself…

It’s Valentine’s weekend and, as we all know, nothing screams undying love like a post on conversion rates.

For the past couple of weeks, I have been doing some work experience at a digital marketing and web design agency.

Everyone who works at the agency is very smart and this is reflected in the sheer mass of technical terms and abbreviations that they use their everyday speech.

I therefore found the first few days of my placement quite confusing.

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In the past, I have never been massively keen on abbreviations.

However, during my first week, I found myself using them much more frequently than I normally would in a slightly desperate attempt to fit in.

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Luckily, the team are being very patient with me and I am gradually beginning to wrap my head around the technical slang.

One of the team’s favourite items of abbreviated lingo is ‘CRO’.

CRO stands for Conversion Rate Optimisation.

The conversion rate is the percentage of people that visit a website who also end up ‘converting’ – whether that be by buying the product or service that the site advertises or subscribing to a blog.

I initially found the whole idea of conversion rates a bit confusing but I have managed to reason it to myself by thinking about the dark side of the force.

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Now, there are several optimisation techniques that you can implement in order to increase conversion rates.

However, I don’t have a clue what they are yet.

As far as I can make out, an important part of the process is to ensure that your site clearly communicates exactly what it is that it is offering a user in a way that convinces them to develop enough trust in you to convert.

I have therefore created an image which I feel effectively summarises exactly what my blog has to offer a potential subscriber.
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I have tactically placed this image above the follow button on my blog’s homepage.

You may have noticed that I have incorporated the word ‘promise’ into the image.

This is because it is a commonly accepted fact of life that when a person uses the word ‘promise’, you can absolutely 100% trust them…

I am aware that the title of this post suggests that it is educational in nature.

However, I’m not sure if we’ve actually learnt anything aside from the fact that I can draw an alright picture of Darth Vader.

If you are looking for something that will genuinely help you to increase your conversion rates, I would suggest reading this article – although I can’t say for sure if it’s any good because, as we have already established, I don’t actually know a massive amount about online marketing.

The Main Thing I Learned From My Time As A Teenager Is That It Is Quite Hard Being A Teenager.

Writing was very important to me when I was a teenager.

During this period, my main creative niche was moody, self-obsessed fiction.

However, I would occasionally stray into other formats.

At one point, for example, I wrote a letter to JK Rowling explaining why I possessed the perfect personal attributes to be her assistant but I think it must have gotten lost in the post because I never received a reply.

I also wrote in a diary on a regular basis.

I was reading through one of my diaries the other day when I came across a series of entries which I feel prove that, even at the tender age of 14, I was in possession of the emotional maturity and sensitivity that all good writers need to create complex and compelling characters.

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A mere day after meeting Luke, it became obvious I was contemplating taking the relationship to the next level:

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However, five days later, I discovered something that would change my perception of Luke forever:

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It was a devastating blow that altered my world view on a fundamental level:

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I think that I was experiencing emotional anguish because I felt very anguished and emotional.

I listened to Britney Spears’ ‘Everytime’ quite a lot – and by ‘quite a lot’ I mean at a rate of around 30 times per day.

Thankfully, it wasn’t long before I learned to channel my angst into healthy outlets, such as physical activity:

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My teenage years were quite a disorientating time for me.

I was very confused and unsure of myself.

Every little thing that happened to me seemed incredibly dramatic and the world frequently felt like it was on the verge of ending.

Before I was a teenager, life was very simple.

My mind operated in a very logical and consistent manner.

If I had a problem, for instance, I would go to my parents for advice.

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Once I progressed into the teenage phase, I found that I was worrying about things great deal more than I had done as a child.

However, I also suddenly experienced an intense desire to keep my issues to myself.

As a result, I existed in a near-constant state of contradiction.

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I no longer actively sought out my parents’ advice.

In fact, more often than not, I found myself vehemently disagreeing with them.

This was completely irrational.

I was fully aware of the fact that my parents possessed over 30 years more life experience than me but this failed to prevent me from operating under the assumption that everything they suggested was automatically and intrinsically wrong and not applicable to me in any aspect.

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(N.B. – I am a little bit unsure as to what my dad is doing in this picture. I initially intended to draw him sitting there, looking a little bit concerned about my understanding of the calorific content of chicken in relation to that of dessert but then I drew his eyes wrong and, instead of looking at me, he appears to be staring dubiously at the unappetising piece of broccoli on the end of his fork. I also experienced a few issues whilst drawing his fork hand. I originally wanted to provide him with the nice sturdy grip that most people use when handling items of cutlery but, due to my lack of artistic talent, this was not possible. Unfortunately, his hand is instead slightly mangled and strongly resembles the fork itself… sorry Dad.)

When I was a teenager, I felt like I was the only person who had ever experienced what it was like to be a teenager.

I suspect that this was one of the reasons why I had difficulty apprehending my parents’ advice.

I was unable visualise them as teenagers and therefore found it hard to believe that they could understand what I was going through.

I think I just presumed that they had skipped puberty altogether – as if, by some weird flux in in the space time continuum, they had spontaneously progressed directly from childhood to adulthood.

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Raising a Dog is a Walk in the Park – Only Thing is the Walk Involves You Picking Up Poos Whilst Your Dog Manically Chases Various Other Dogs, Ducks, Squirrels, the Occasional Vole, Unsuspecting Runners, its Own Shadow and Any Other Moving Entity in the Immediate Vicinity…

Just under two years ago, I fulfilled one of my foremost life ambitions.

I finally managed to convince my parents to get a dog.

My lifelong quest to obtain a dog has taught me more about perseverance than any other challenge I have endured, including my search for graduate employment, all three levels of the Duke of Edinburgh Award and the time that I attempted to place a plastic screen protector on an ipad without capturing any air bubbles.

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My dog is called Jessie.

Jessie is quite a pretty dog.

She has a curly coat and looks a bit like a teddy bear, except she is slightly larger than the average teddy bear and slightly smaller those humungous stuffed bears that you can win at fairgrounds.

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She’s also good at nuzzling and wags her tail a lot.

In fact, upon meeting a new person, she often wags her tail so effusively that she momentarily loses control of her rear end.

Occasionally, this loss of control is so severe that her back legs give way under the force of her reverberating arse and she rolls over on her back, helplessly twitching, momentarily disabled by her own immense excitement.

Jessie is also quite a naughty dog.

I don’t know why she is so naughty.

I have no idea.

No idea whatsoever…

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My parents often tell me that I need to be more consistent in the way that I discipline the dog.

However, I think that I am incredibly consistent because this happens every single time that I try and discipline the dog.

In the past, I have always respected my parents’ advice but recently I have found it increasingly difficult to do so.

I think this is mostly due to the fact that I have noticed a considerable shift in what they consider to be legitimately interesting conversation since we have had the dog living with us.

910

I thought that I would entitle the next segment of this post –

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– but then thought of approximately 24 other incidents that could also be classified under the same title, so decided to call it –

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– but then thought that this title was slightly too dramatic so have settled on –

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Picture this.

I am standing in the middle of a field in the middle of a park in the middle of February.

Jessie is off-lead, running around me, having the time of her life.

She is bounding across the field with the grass beneath her paws and the wind in her fur.

In her mouth is a dead squirrel, in a relatively advanced stage of decomposition.

Minutes beforehand, she had located the squirrel’s body amidst the roots of a tree.

At first, she had started to scratch at the ground around the lifeless squirrel, as if she was considering digging a hole in order to provide it with a dignified burial.

However, she soon decided that rolling in its fetid remains was a much more appropriate way in which to honour its passage into the afterlife.

Each motion of her body released more of the squirrel’s smell into the air.

In case you are unfamiliar with the aroma of dead squirrel, I can tell you that it smells a lot like bad.

Pure, concentrated bad.

Bad smell does not bother Jessie.

On the contrary, the fact that she has something disgusting in her mouth means that she is completely and utterly content.

She is completely infatuated with the squirrel.

It is practically the new love of her life.

If left to her own devices, she would happily take the squirrel home and engage in an intimate spooning session with it.

I try anything to entice her to drop the squirrel.

By anything, I mean that I offer her various treats, including the ones shaped like bones, the ones shaped like paw prints and the ones shaped like generic oblongs.

When this fails to capture her attention, I resort to my secret weapon.

I reach into my pocket and take out Squeaky Ball.

Under most circumstances, Squeaky Ball is to Jessie as the One Ring is to Gollum.

The noise that it emits has the ability to exert a hypnotic, totally immersive effect upon her.

I hold Squeaky Ball in front of Jessie.

I squeeze Squeaky Ball.

Jessie ignores Squeaky Ball.

It is at this point that I realise that the situation is dire.

After a few minutes, I am approached by a passing woman.

The woman is wearing a coat.

The coat is white.

Freakishly white.

It is as if she has taken a teeny tiny brush, dipped it in Daz and painstakingly scrubbed any semblance of stains away.

The woman looks at Jessie and then diverts her gaze to me.

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– she says, frowning contemplatively as if on the verge of making a profoundly useful comment.16
17It is only by summoning significant levels of self-control that I manage to keep the above response inside my head.

I smile at the woman and thank her for her insight, before reverting my attention back to Jessie.

I am aghast to see that she is making her way rapidly towards us.

This is because Jessie is under the impression that jumping up and placing her paws on a person’s stomach is an appropriate way to greet them.

I am highly aware of the fact that the woman’s stomach is encased in the white coat whilst Jessie’s paws are caked in mud.

I am relieved, therefore, when she stops about three feet away from the woman.

However, within seconds, my relief disintegrates like toilet paper when it is flushed down the toilet.

Jessie begins to shake her head from side to side.

It is too much for the squirrel.

The force of the violent motion means that it is no longer able to retain its already dubious structural integrity.

Portions of its carcass begin flying off sporadically, momentarily suspended in the atmosphere, before being drawn inexorably to the cleanest object in the immediate vicinity.

It is possible to draw comparisons between what consequentially occurred and that technique that artists use when they chuck paint at a blank canvas.

Except it wasn’t a canvas.

It was a coat.

And it wasn’t paint.

It was dead squirrel viscera.13

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I’m Moderately Slow and Relatively Steady – So How Come I Haven’t Won Any Races Yet?

Running is my perverse addiction.

I don’t know why I am addicted to running.

I’ve always had a somewhat addictive personality, something that established itself in childhood when I became addicted to the Sims 2 and, more severely, marshmallow flumps.

At its worst, I would play the Sims 2 for up to 6 hours straight.

During that time, I would have consumed up to twenty-five flumps.

I realised that my addiction was taking a downward, destructive spiral when I stopped visiting the ‘Create a Family’ room and started removing doors from walls and ladders from pool sides instead.

I sensed that having near complete control over the lives of others was getting to me.

I was becoming sick with power.

I was losing sight of the person that I had been and was turning into a brainwashed flump-guzzling monster.flump guzzler

As a result, I made a concerted effort to quit.

All things considered, maybe I am so addicted to running because partaking in regular cardiovascular exercise means that I can afford to eat as many flumps as I want without getting fat.

I have also considered the possibility that my addiction stems from the fact that sustaining running-related injuries such as Achilles Tendonitis, Plantar Fasciitis and hurty toes makes me feel badass.

I tend to get injured quite a bit when partaking in any form of physical activity.

I think this might be because I have the spatial awareness of a bulldozer.

When I am walking and happen to encounter an immovable object, my mind cognates that the obstruction is there but my body does not move to accommodate it.

comic

When I am running and moving at (a marginally faster) speed, I often don’t even have time to acknowledge the presence of an obstruction.

A couple of months ago, I sustained my most significant running injury to date.

I was running through my local woods when my foot caught on a tree root.

The sudden introduction of an opposing force to my previously established momentum meant that I was thrust violently forwards.

My arms chose this exact moment to bypass any semblance of an autonomic reflex response.

They remained pinned to my side as the rest of my body dove liberally through the air.

The result?

In the Black Mountains of the Nebraska region, the harsh weather conditions and heavy snowfall of the winter season mean that the red fox is forced to adopt a unique hunting technique in order to access its prey.

I have included a GIF of this hunting method as I feel that it accurately captures both the motion of my body in the moments after I tripped, along with the point of impact upon the fall’s completion.

https://www.youtube.com/watch?v=D2SoGHFM18I
https://www.youtube.com/watch?v=D2SoGHFM18I

After the initial shock of having punched the ground with my face had subsided, I reached upwards to assess the damage.

However, before my fingers could make contact with my facial skin, I felt a drop of liquid fall into my hands.

Panic-stricken and still somewhat shaken, I had the following series of thoughts:

oh my god

im bleedingbleeding

cutwoundedbroken

fallen off

what will i look like

voldemortagghhhwhere's my nose

must find

surgeonbs

I started to scrabble around frantically on the floor, searching for my disembodied nasal passages.

Turns out that my nose was still on my face.

The drop that had fallen onto my hand was not blood but was instead a clear liquid.

Not that I was crying.

A drop of water had simply fallen on to my hand.

Yes, it may have fallen from my eye.

And yes, it may have been slightly salty.

Okay, so drop of salty water had fallen onto my hand directly from my tear duct.

But I wasn’t crying…

I don’t really know how to end this post so I’ve decided to finish on a quick moral that I will be following for the remainder of my life.

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sometimes there are roots

I Used a Colouring Book Once and Only Went Outside of the Lines Around Seventeen Times – That Makes Me an Artist Right?

As a child, I liked art.

I liked art so much.

I loved art.

I was art.

As a foetus in the womb, before I had even developed a functioning neurological system or any comprehension of my identity, there was a voice in the darkness and the voice was art.

For decades, intellectuals had been asking themselves the question, ‘What is art?’.

This was only because they hadn’t met me yet.

Upon meeting me, they would have only had to take one look at my face and the answer would have instantly become startlingly clear.

Here is a picture of one of my earliest works:

Dog FenceI entitled it Dog Jumping Over Fence.

I suspect that this was maybe because it is a picture of a dog jumping over a fence.

I think Dog Jumping Over Fence clearly demonstrates that, even at the tender age of seven, I had developed an uncanny ability to accurately capture the size of a dog in relation to that of a fence, a skill that many experienced artists spend years honing.

I was also extremely adept at representing the intricacies of the human form.

Soon after completing Dog Jumping Over Fence, I drew the following portrait of my mother:

MumHaving slaved away at the portrait for an entire six minutes, I proudly presented my mum with her likeness.

I was expecting her to put it up for auction, or at the very least frame it.

However, for some imperceptible reason, she did not seem too flattered.

She handed the drawing back to me and told me that it was ‘nice’.

Normally, when adults tell children that something is ‘nice’, it is code for ‘that is a complete pile of wank’.

However, in my innocence and naivety, I missed the latent subtlety of this insult and was therefore undeterred from continuing in my pursuit of artistic glory.

When I turned nine years old, I felt as if I wanted to take my art to the next level.

I decided to learn from the sacred book of art:

Weatherly

The Weatherly Guide to Drawing Animals presented the reader with a series of simple steps which they could follow in order to gradually build up images of various kinds of animals.

I opened the book and selected a rhino.

I was excited.

I was about to draw a rhino.

At the time, I felt that if I could just draw the rhino, then my life would be complete.

However, the process of drawing a rhino was more challenging than I ever could have expected.

It'll be easy

Nevertheless, I persevered and eventually emerged, exhausted and nervously twitching, with a drawing of a rhino.

good rhinio
The Weatherly Guide To Drawing Animals – p85

Except my rhino looked like this:

Bad rhino

My experience with the rhino greatly damaged my confidence.

What kind of artist was I if I couldn’t even draw an accurate representation of an herbivorous safari animal?

Soon afterwards, traumatised and dejected, I went through what I like to refer to as my minimalist phase.

I drew the following picture, which I christened Blank Page With Nothing On It.

Blank Page With Nothing On It is an artwork which I feel completely defies the expectations established by its title:

Blank

A few days later, I drew Blank Page With Nothing On It 2: Another Blank Page With Nothing On It.

This was then followed by Blank Page With Nothing On It: The Sequel to the Sequel, Blank Page With Nothing On It Reloaded and Blank Page With Nothing On It 5: The Pencil-Deprived Void.

I became slightly obsessed with the series, frantically creating new installments in the hope that each one would be blanker and contain more nothingness than that which had come before.

However, I gradually discovered that, no matter how hard I tried, each picture had similar concentrations of blackness and nothingness.

I had lost control of the series.

It was becoming a caricature of itself.

I stopped creating art all together.

the end

or so i thought

A few weeks ago, whilst tidying through my stuff, I came across a page of a comic book that I created back in my pre-rhino days.

comic

Whilst looking at my work, I was reminded of the fact that my complex and witty writing style could be combined with my sophisticated drawings in order to bring something truly special into existence.

I realised that depriving the world of my illustrations was a crime worse than not depriving the world of my illustrations.

Hence, I have been inspired to once again pick up a pencil and illustrate this blog.

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I don't actually.